One of the biggest human tendencies is assuming other people think the same way we do.
We explain something once and think:“Okay, everyone gets it now.”
But they usually don’t.
Not because they are unintelligent. Not because they are not listening. But because repetition is how people learn.
In marketing, there’s an old idea that people need to hear or see something multiple times before it truly sticks. Some people say 7 times. Others say 12 or more. The exact nu
